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The Theory and Practice of Place Branding
1/6 2006 | CBS Press
Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international...
A Case Approach
1/5 2006 | CBS Press
Offshoring and offshore outsourcing are hardly new phenomena. What is new is that information technology creates new opportunities for geographically dispersed business activities and enables the...
An International Perspective
3/11 2005 | CBS Press
Not only will the reader gain a valuable perspective on the current state of marketing concepts and techniques, but the book offers managerial perspectives which also can provide guidance for the...
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