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National Image & Competitive Advantage

The Theory and Practice of Place Branding

Many new studies have emerged since the first edition was published, and they are integrated in the new edition.

The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and...

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Many new studies have emerged since the first edition was published, and they are integrated in the new edition.

The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.

Forlag: CBS Press
Sprog: Engelsk
Illustreret: Ja
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Køb bogen

Bog (Softcover)
2. udgave (2006), 
237 sider
Vejl. Pris
341,-
ISBN 9788763001724
E-bog (LIX)
2. udgave (2006), 
237 sider
Vejl. Pris
214,-
ISBN 9788763099769

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