National Image & Competitive Advantage
The Theory and Practice of Place Branding
Many new studies have emerged since the first edition was published, and they are integrated in the new edition.
The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.
Som underviser har du mulighed for at anmode om et digitalt pensumeksemplar af denne titel.Anmod om e-bog