Medier, kommunikation og marketing | Samfundslitteratur

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Medier, kommunikation og marketing

11/7 2006 | CBS Press
The structure is a flow from inbound to reverse logistics with emphasis on logistics development as well as transportation and information systems. The aim of the book is strategic, both external and...
9/6 2006 | Samfundslitteratur
Radiomontagen og dens rødder handler om den danske radiomontage og dens genremæssige forudsætninger. Bogen spænder fra de allerførste spæde forsøg i slutningen af 1920-erne op til montagens...
The Owners Choice
1/6 2006 | CBS Press
Analysis of a range of major administrative IT projects has lead to a surprising conclusion: The owners' often unconscious choice of what the book calls "project model", appears to be a key...
The Theory and Practice of Place Branding
1/6 2006 | CBS Press
Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international...
30/5 2006 | CBS Press
The multinational corporation is exposed to many diverse risks and exogenous influences beyond managerial control but also attain new strategic opportunities. The exposures range from price...
A Case Approach
1/5 2006 | CBS Press
Offshoring and offshore outsourcing are hardly new phenomena. What is new is that information technology creates new opportunities for geographically dispersed business activities and enables the...
- begreber og dansk empiri
9/1 2006 | Samfundslitteratur
An International Perspective
3/11 2005 | CBS Press
Not only will the reader gain a valuable perspective on the current state of marketing concepts and techniques, but the book offers managerial perspectives which also can provide guidance for the...
Purpose, People, Process: Towards the Second Wave of Corporate Branding
Majken Schultz, Yun Mi Antorini og Fabian F. Csaba (red.)
28/10 2005 | CBS Press
Despite the wide range of issues the concept raises about organization and strategy, corporate branding has mainly been associated with a marketing and campaign approach. This approach characterizes...
- essays om mennesker og medier
25/10 2005 | Samfundslitteratur
Det selskabelige samfund viser, hvordan de nære relationer mellem børn, voksne, venner, kærester og kolleger påvirkes af de nye medier. Med de mobile teknologier er mennesker altid i kontakt med...

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