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Strategies in Emerging Markets

- A Casebook on Danish Multinational Corporations in China and India

Michael Wendelboe Hansen, Marcus Møller Larsen, Torben Pedersen and Peter Wad

The authors present seven case studies of large Danish investments in India and China.

The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants.

The case studies encourage readers to adopt a decision maker s perspective, and targets students...

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The authors present seven case studies of large Danish investments in India and China.

The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants.

The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emerging markets.

Publisher: CBS Press
Language: Engelsk
Illustrated: Yes
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Buy the book

Bog (Softcover)
1. Edition (2010), 
185 pages
Price
239,-
Softcover
ISBN 9788763002363
E-bog (VitalSource Bookshelf)
1. Edition (2010), 
185 pages
Price
177,-
VitalSource Bookshelf
ISBN 9788763099431

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