The theme of this new edition is CHANGE. First of all, cultures change: Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in...
Richard R. Gesteland
Bøger af forfatteren
A Guide for Global Management
13/1 2014 | CBS Press
Cross-cultural Business Behavior - For Business People, Expatriates and Scholars
1/3 2010 | CBS Press
Part I seeks to answer the 10 questions most often posed by Westerners doing business in India, including, Why do our Indian suppliers constantly miss delivery deadlines? When does yes really...
A Practical Guide
1/6 2002 | CBS Press
Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating...