In this third revised edition, professor Løwendahl discusses the following issues:

• To what extent are professional service firms (PSFs) different?
• When is a service (not) professional?
• What are particular challenges in managing PSFs?
• What are important strategic issues for PSFs?
• Hiring, training and keeping the right people
• Competing for, gaining, delivering, and learning from the right client projects
• Delivering the right kind of services the right way
• Balancing the right mix of individually and organizationally controlled resources (especially competence, reputation, and client relationships)
• Figuring out the right size of the firm
• Going international/global or not
• Avoiding the dangers of a fuzzy strategy - if you deliver everything a client wants nobody will know what you're good at

The book is written for and has received praise from practitioners and academics/students alike. The 3rd edition is updated and slightly expanded.