Preface 9
   The aim of the book 11
   A bit about the book s structure 12
   Who is the book for? 14
   Thank you 15

Part I: Theory
By Marianne Wolff Lundholt

Chapter 1
An introduction to leadership communication 19
   The book s foundation 20
   The three types of appeal 21
   Communication paradigms 25
   The ten paradoxes of leadership communication 28

Chapter 2
What is leadership communication? 31
   Management versus leadership communication 31
   One definition of leadership communication: more than just communication from the boss 34

Chapter 3
Leadership communication - a complex task 39
   Why is it so difficult? 39
   All understanding is based on a preconception 40
   Cascade communication 44
   Middle manager s communication task is complicated 50

Chapter 4
Leadership communication s three forms of communication 53
   The potential of leadership communication 54
   Leadership communication s three forms and paradigms 56

Chapter 5
Leadership communication as information 59
   Did you receive my message? 60
   The information paradigm s communication understanding 61
   When the message is formulated in advance of the communication 62
   Employee satisfaction survey: Have you been informed? 62
   The legitimacy of the information paradigm 63
   Limitations of the information paradigm 65

Chapter 6
Leadership communication as communication 67
   Did you understand my message? 67
   The communication paradigm s communication understanding 68
   Employee satisfaction survey: just an indication? 69
   The legitimacy of the communication paradigm 69
   Limitations of the communication paradigm 70

Chapter 7
Leadership communication as involvement 75
   How do you understand the message? 76
   The involvement paradigm s communication understanding 76
   When the message is formulated in the communication situation 77
   Employee satisfaction survey: Does it make sense? 80
   The legitimacy of the involvement paradigm 80
   Limitations of the involvement paradigm 82

Chapter 8
Leadership communication and communication environment 85
   The organization s communication environment 85
   Measurement of the communication environment 96
   The road to an open communication environment 97

Part II: From theory to practice
By Anette Uldall

Chapter 9
The Leadership Communication Tool Kit 103
   Communication s seven elements 103
   A tool kit for an internal communication strategy 121

Chapter 10
Training gives leadership communication a boost 127
   Step-by-step communication training 128
   Planning and implementation of communication training 132

Chapter 11
Case: When the new strategy requires new communication skills 135
   Step 1: The strategy is launched 136
   Step 2: Cascade communication 139
   Step 3: Example of leadership communication in a business division 142

Part III: Conclusion
By Marianne Wolff Lundholt and Anette Uldall

Conclusion 151

Bibliography 157