In the discourse of business advantages, shareholder value and coming to terms with the future, developing innovative competency is paramount to the survival of organizations.

Using experience from real-life, real-time case studies from a large Danish pharmaceutical company Lotte Darsø guides the reader through the seemingly chaotic phases of problem framing, brainstorming, antagonistic communication and innovative crystallization.

The major findings of the book are summarized in an easy to use manual of do's and don'ts for knowledge workers, innovative teams and organizations.

Please note that the cover differs from previous printrun but the contents is the same.