Market Intelligence provides managers with helpful concepts, tools and ideas on market intelligence and analysis.
Additionally, it gives the reader some of the analytical tools used to analyze both...
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A Global Perspective
13/6 2008 | CBS Press
The Business of Wine is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinating complexities of the business side of this international industry....
Passion and Profit
1/11 2007 | CBS Press
The literature on strategy in small and medium-sized enterprises (SMEs) is fairly limited despite their great innovative talents.
This book provides the reader with a thorough insight into six...
An International Perspective
3/11 2005 | CBS Press
Not only will the reader gain a valuable perspective on the current state of marketing concepts and techniques, but the book offers managerial perspectives which also can provide guidance for the...