User driven product development
Creating a User-Involving Culture
User-driven product development is the art of interacting with users in all stages of the innovation process.
The quest for user-driven product development creates a collaborative mindset of user-involvement in new product projects.
Users are to be regarded as valuable, knowledgeable and innovative resources to product development.
Based on a user-involving product development culture, managers and students are invited to study the complexity and challenges of performing user-driven product development in organizations.
The significant mechanisms of user-driven product development are described and discussed in detail and through generous use of examples and cases.
The main themes of the book are:
- The framework of user-driven product development
- Information competences demanded by user-driven product development
- How to collaborate with users about new product projects
- The user-interacting potential of information and web technologies