Senders and Receivers | Samfundslitteratur

Søgefelt

Content section

Senders and Receivers

- Market Communcation

Jørn Helder og Simon Ulrik Kragh

Senders and Receivers states that communication no longer is to be regarded as a set of tools fit for all situations.

Modern market communication recognises the possibility that unexpected interpretations and actions of the receiver might limit the effectiveness of traditional communicative planning.

The 8 articles of Senders and Receivers discuss a...

Læs mere

Senders and Receivers states that communication no longer is to be regarded as a set of tools fit for all situations.

Modern market communication recognises the possibility that unexpected interpretations and actions of the receiver might limit the effectiveness of traditional communicative planning.

The 8 articles of Senders and Receivers discuss a number of issues related to marketing communication, illustrating central analytical positions in Danish communication research.

The book is divided into three sections: branding of products and employees, international marketing and consumer values and finally management and marketing communication.

Forlag: Samfundslitteratur
Sprog: Engelsk
Illustreret: Ja
Skjul beskrivelse

Køb bogen

Bog (Softcover)
1. udgave (2002), 
211 sider
Vejl. Pris
25,-
ISBN 9788759309209

Sidebar section

Pensumeksemplar

Som underviser har du mulighed for at anmode om et pensumeksemplar af denne titel.

Anmod

Har du spørgsmål?

Du er altid velkommen til at kontakte os på info@samfundslitteratur.dk eller på telefon: 44 22 38 80.

Læs om vores persondatapolitik.

Kontakt fagredaktøren

Har du en idé til en lærebog, eller mangler der en bog inden for dit fag, hører vi gerne fra dig! Skriv til fagredaktør Henrik Schjerning på hs@samfundslitteratur.dk.