Bogcover til Marketing across cultures in Asia

Marketing across cultures in Asia

A Practical Guide

Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia.

Part One offers basic guidelines for marketing in Asia. Critical subjects are discussed that are important to success or failure in the region - including planning, research, product and pricing decisions, legal issues, and contract negotiation. A special focus is made on sales channel alternatives and development - including important selection criteria and management techniques.

Part Two offers international marketers down-to-earth guidance on how to conduct successful negotiations in Japan, South Korea, China, Philippines, Indonesia, Malaysia, Singapore, Thailand, Vietnam, Myanmar, Bangladesh and India.

Readers will learn how to build effective relationships with potential business partners, anticipate Asian counterparts' bargaining styles and avoid common negotiating mistakes.

Køb bogen

  • Bog (Hardcover)
    1. edition (2002), 220 pages
    ISBN: 9788763000949
    Buy this product
  • E-bog (Vitalsource bookshelf)
    1. edition (2002), 220 pages
    ISBN: 9788763009959
    Buy this product

Pensumeksemplar

Som underviser har du mulighed for at anmode om et digitalt pensumeksemplar af denne titel

Har du spørgsmål?

Du er altid velkommen til at kontakte os på info@samfundslitteratur.dk eller på telefon: 44 22 38 80.

Læs om vores persondatapolitik

Kontakt fagredaktøren

Har du en idé til en lærebog, eller mangler der en bog inden for dit fag, hører vi gerne fra dig!

Fagredaktøren er Henrik Schjerning