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From idea to app
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PREFACE 13
INTRODUCTION 15
HOW TO GET STARTED 17
1. The first step 18
2. Is an app the right solution? 27
3. App stores - your marketplace 37
4. How do you make money from your app? 45
5. What does it cost to make an app? 66
WORKING WITH THE IDEA 81
6. What is the need and the problem? 82
7. Who is your primary user? 92
8. What is your app s business model? 100
9. Validation of your idea 112
FROM IDEA TO CONCEPT 123
10. Mapping and selecting features 124
11. Find your MVP features 133
12. Create a complete user experience 144
13. Is it still a good idea? 158
THE DESIGN PHASE 171
14. Design your app 172
15. test your prototype 187
FROM TESTING TO APP 193
16. Choice of technology 194
17. The development process 208
18. Skills you will need 216
19. Develop an app with a mobile agency 232
20. Investment - how do I finance my app? 242
LAUNCH 259
21. how do you get users? 260
22. Retention and referrals 273
EPILOGUE 287
RECOMMENDED LITERATURE 289
INDEX 291
REFERENCES 294
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