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Home
» Author » Fabian F. Csaba
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Fabian F. Csaba
Bøger af forfatteren
Corporate Branding
Purpose, People, Process: Towards the Second Wave of Corporate Branding
Kommunikation
28/10 2005
| CBS Press
Despite the wide range of issues the concept raises about organization and strategy, corporate branding has mainly been associated with a marketing and campaign approach. This approach characterizes...
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