Content section
Textual Analysis: An Approach to Analysing Professional Texts
Supplementary Material
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PREFACE · 7
CHAPTER 1
Press release from Lundbeck · 9
1.1. Social context · 12
1.2. Sender and receiver · 12
1.3. Genre and purpose · 14
1.4. Move structure · 17
1.5. Appeal forms · 20
1.6. Speech acts, text functions and text types · 23
1.7. Summary · 25
CHAPTER 2
Advertisement from Forever Living Products · 27
2.1. Social context · 28
2.2. Sender and receiver · 29
2.3. Genre and purpose · 32
2.4. Move structure and text types · 33
2.5. Appeal forms · 35
2.6. Speech acts and text functions · 38
2.7. Choice of topoi and fallacies · 40
2.8. Categorical statements vs. hedging · 43
2.9. Summary · 46
CHAPTER 3
Philip Morris: Litigation · 47
3.1. Social context · 48
3.2. Sender and receiver · 49
3.3. Genre and purpose · 51
3.4. Move structure and text types · 52
3.5. Appeal forms, speech acts and text functions · 54
3.6. Rhetorical strategies at the ideational level · 57
3.7. Rhetorical strategies at the interpersonal level · 59
3.8. Summary · 63
CHAPTER 4
Introduction to Amnesty International Annual Report · 65
4.1. Genre and purpose · 66
4.2. Sender and receiver · 67
4.3. Move structure and text types · 67
4.4. Appeal forms, speech acts and text functions · 69
4.5. Rhetorical strategies at the ideational level · 70
4.6. Rhetorical strategies at the interpersonal level · 72
4.7. Rhetorical strategies at the textual level · 75
4.8. Figures and tropes · 80
4.9. Summary · 82
CHAPTER 5
The LEGO brand · 83
5.1. Genre and purpose · 84
5.2. Sender and receiver · 85
5.3. (Move) structure and text types · 86
5.4. Appeal forms, speech acts and text functions · 87
5.5. Rhetorical strategies at the ideational level · 90
5.6. Rhetorical strategies at the interpersonal level · 92
5.7. Rhetorical strategies at the textual level · 97
5.8. Figures and tropes · 99
5.9. Summary · 103
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