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Erhvervsøkonomi og marketing
Cross-cultural Business Behavior - For Business People, Expatriates and Scholars
1/3 2010 | CBS Press
Part I seeks to answer the 10 questions most often posed by Westerners doing business in India, including, Why do our Indian suppliers constantly miss delivery deadlines? When does yes really...
- Internationalization of Firms in Vietnam
15/1 2010 | CBS Press
The New Asian Dragon Internationalization of Firms in Vietnam is an exciting exploration of how firms in Vietnam have grown and developed their export strategies contributing significantly to the...
- Bridging Dyads
Søren Hougaard og Mogens Bjerre
28/8 2009 | Samfundslitteratur
The relationship marketer explains how the concept of the dyad (i.e., mutuality, or -you and me-) is quickly becoming a fundamental principle in marketing. The authors suggest that understanding...
- skab strategiske relationer på nettet
14/8 2009 | Samfundslitteratur
Online branding skaber strategiske og bæredygtige relationer til virksomheders primære interessenter og er dermed et effektivt værktøj til både kunde-branding, medarbejder-branding, investor-branding...
- Impacts and Issues
4/8 2009 | CBS Press
Unlike those on a commercial slant, this book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed in this 14-chapter...
1/5 2009 | CBS Press
The lauding of the creative economy raises many questions: What can creativity really do for us? What challenges does it pose for the management and organization of our companies? In an age when...
Building Strategic Insight
22/1 2009 | CBS Press
Market Intelligence provides managers with helpful concepts, tools and ideas on market intelligence and analysis. Additionally, it gives the reader some of the analytical tools used to analyze both...
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