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Textual Analysis: An Approach to Analysing Professional Texts

Firms, organisations, political parties etc. are trying to bring their messages home to the reader through communication, but by means of language.

Therefore it is crucial that the reader is able to evaluate not only the communicative issues, but also the language used in such texts.

To that end, appropriate tools to analyse and understand these texts...

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Firms, organisations, political parties etc. are trying to bring their messages home to the reader through communication, but by means of language.

Therefore it is crucial that the reader is able to evaluate not only the communicative issues, but also the language used in such texts.

To that end, appropriate tools to analyse and understand these texts are of vital importance, e.g. for the purpose of evaluating the sender-s credibility, persuasive skills and strategic deliberations in general.

Textual Analysis. An Approach to Analysing Professional Texts makes an attempt to meet this need.

The basic assumption of the book is that, whatever the purpose, persuasion is always involved in text production.

If a text producer cannot establish credibility, he/she will not be able to persuade the reader that what is presented in a text is reliable.

To illustrate the persuasive nature of professional texts, from instructions to advertisements and sales promotion letters, key aspects from rhetoric are combined with elements from communication and genre theory, text linguistics, pragmatics, grammar and M.A.K. Halliday-s Systemic functional linguistics.

Forlag: Samfundslitteratur
Sprog: Engelsk
Illustreret: Ja
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Bog (Softcover)
2. udgave (2015), 
279 sider
Vejl. Pris
310,-
ISBN 9788759320174
E-bog (LIX)
1. udgave (2015), 
279 sider
Vejl. Pris
258,-
ISBN 9788759323823

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Jeg finder bogen både inspirerende og praktisk nyttig. Bogen lever fint op til de faglige forventninger, idet Bodil Helder formidler på en udmærket måde, medtager relevante emne- områder, formidler et sikkert og relevant begrebsapparat og er god til at finde passende eksempler til at illustrere teorien med.

Flemming André Philip Ravn, tidsskriftet Epsilon.

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Medier

Jeg finder bogen både inspirerende og praktisk nyttig. Bogen lever fint op til de faglige forventninger, idet Bodil Helder formidler på en udmærket måde, medtager relevante emne- områder, formidler et sikkert og relevant begrebsapparat og er god til at finde passende eksempler til at illustrere teorien med.

Flemming André Philip Ravn, tidsskriftet Epsilon.

Skjul beskrivelse

Yderligere information

NB: For en mere udførlig indholdsfortegnelse, vælg 'Kig i bogen' herover.


PREFACE: Danske Bank text · 12

 

PART I

CHAPTER 1: THE FRAMEWORK · 17

CHAPTER 2: GENRE  · 37

CHAPTER 3: SPEECH ACTS  · 57

CHAPTER 4: TEXT FUNCTIONS  · 75

CHAPTER 5: TEXT TYPES MODES OF WRITING · 91

CHAPTER 6: MOVE STRUCTURE  · 113

 

PART II

CHAPTER 7: STRATEGIES AT THE IDEATIONAL LEVEL: THE TOPIC  · 143

CHAPTER 8: STRATEGIES AT THE INTERPERSONAL LEVEL: SENDER S ATTITUDE AND SENDER/RECEIVER RELATIONSHIP · 165

CHAPTER 9: STRATEGIES AT THE TEXTUAL LEVEL I: COHERENCE AND COHESION · 197

CHAPTER 10: STRATEGIES AT THE TEXTUAL LEVEL II: TROPES AND FIGURES · 217

CHAPTER 11: STRATEGIES AT THE TEXTUAL LEVEL III: SYNTAX · 231

CHAPTER 12: SUMMARY Analysis sheet · 253

 

APPENDIX

TROPES AND FIGURES · 259

TROPES · 259

FIGURES · 263

REFERENCES · 271

INDEX · 275

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