Strategies in Emerging Markets | Samfundslitteratur

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Strategies in Emerging Markets

- A Casebook on Danish Multinational Corporations in China and India

Michael Wendelboe Hansen, Marcus Møller Larsen, Torben Pedersen og Peter Wad

The authors present seven case studies of large Danish investments in India and China.

The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants.

The case studies encourage readers to adopt a decision maker s perspective, and targets students...

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The authors present seven case studies of large Danish investments in India and China.

The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants.

The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emerging markets.

Forlag: CBS Press
Sprog: Engelsk
Illustreret: Ja
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Køb bogen

Bog (Softcover)
1. udgave (2010), 
185 sider
Vejl. Pris
239,-
ISBN 9788763002363
E-bog (LIX)
1. udgave (2010), 
185 sider
Vejl. Pris
177,-
ISBN 9788763099431

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