Foreword 7

Introduction 9

Part 1 · The preparation 24

1 · The audience s why 26

2 · Over-prepared and under-organized 33

3 · The mountaintop principle 37

4 · Think holistically 41

5 · The rhetorical appeals 47

6 · The narrative 54

7 · PowerPoint 60

8 · Transitions and connections 66

9 · Using cue cards 69

10 · Anxiety management 73

Part 2 · The delivery 88

11 · The hook 90

12 · Expectation management 93

13 · Speak as the audience, not as an expert 97

14 · Ask engaging questions 100

15 · The principle of condensation 109

16 · Pauses 112

17 · Body language 115

18 · The conclusion 120

19 · Keep working on this 123

20 · Template for questions in the preparation phase 126