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Advertising and Chinese Society

- Impacts and Issues

Unlike those on a commercial slant, this book provides readers with an understanding of the two-way relationship between advertising and Chinese society.

Major issues addressed in this 14-chapter volume include:

  • Rising consumerism
  • Consumers' attitudes towards advertising and reactions to advertising appeals
  • Cultural messages conveyed in...
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Unlike those on a commercial slant, this book provides readers with an understanding of the two-way relationship between advertising and Chinese society.

Major issues addressed in this 14-chapter volume include:

  • Rising consumerism
  • Consumers' attitudes towards advertising and reactions to advertising appeals
  • Cultural messages conveyed in advertisements
  • Gender representations
  • Sex appeal
  • Offensive advertising
  • Advertising law and regulation
  • Advertising to children and adolescents
  • Symbolic meanings of advertisements
  • Public service advertising
  • New media advertising and its social impact.

Contributed by a group of prominent scholars on Chinese advertising research from the fields of communication, journalism, and marketing, this book resorts to a variety of research techniques including:

  • Content analysis
  • Survey, experiment
  • Semiotic analysis
  • Secondary data analysis

The book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese advertising to its social ramifications.

Forlag: CBS Press
Sprog: Engelsk
Illustreret: Ja
Skjul beskrivelse

Køb bogen

Bog (Softcover)
1. udgave (2009), 
315 sider
Vejl. Pris
450,-
ISBN 9788763002271
E-bog (LIX)
1. udgave (2009), 
315 sider
Vejl. Pris
360,-
ISBN 9788763099950

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